Communication is now much faster and more direct than it was a few years ago because of new technical possibilities and extensive digital networking. This in turn demands new kinds of intelligent tools in order not to lose track of things and in order to communicate quickly and appropriately with different target groups.
Agenda setting in marketing takes up a theme on behalf of the client and develops an exclusive theme world accordingly. It does this completely separately from conventional marketing work.
In this subject area or other relevant media channels, Agenda.one seeks out discourse and opinions on related themes using
real-time monitoring.
The result is that possible trends are identified early on, problem areas are recognised in good time and the effects of all ongoing communication and marketing work become visible.
Sentiment analyses of content also allow conclusions to be drawn about the general attitude of the public towards a brand, a theme or a person. This makes it possible to measure changes in public opinion directly.
Theme placement
On the basis of the insights gained into communication structures, themes can then be introduced into all of the relevant channels as required. As well as mobilising specific users, this allows for the utilisation of opinion leaders identified in the monitoring process as multipliers for communication and marketing.
Separate from temporary activities such as conventional campaigns, PR and so on, the recipient views the company or brand ‘through new eyes’. This is a great opportunity. Intensive dialogue, the ‘pushing’ of debates, the handling of themes and the promotion of these themes all encourage personal contact and, as a result, identification with the company – long-term.
Agenda setting in marketing helps to reflect the constant changes in society, and to derive from that ‘recipes’ for alternative communications strategies.