Corporate communication is becoming more and more dialogue-based. What is needed are exceptional communication ideas, innovative communication media and channels in which to distribute those ideas. The challenge is to build up a close emotional tie with the recipients, and if possible not to let it go.
By this we mean emotions that genuinely produce a positive resonance, change or reinforce opinions, signal security and trust, convey credibility and are also, of course, fun.
Just how vital the emotional connection between a company and its recipients is only becomes clear when that connection is interrupted or even lost on account of management errors, communication deficiencies, unforeseen social incidents, controversial debates and other external influences.
Genetic engineering, food safety and sustainability are all examples of social themes that demand complex communication strategies.
Agenda.one develops and integrates a special marketing format into a company’s communications. This format not only elevates CSR strategies to the status of a marketing platform, but also reveals new possibilities for corporate communication: agenda setting in marketing.